Blog Posts About: techsmith

I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.

Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:

• Common Craft as Pioneers of Explainer Videos
• Our approach to creating and using visuals in our animated videos
• What's unique about Common Craft Cut-outs
• Dual coding theory
• Cognitive load, and a lot more...

You can watch the entire interview below or at this link:

I was recently honored to appear on The Forge, a series of video interviews from the folks at TechSmith, makers of Camtasia and Snagit, among other products. We focus a bit on Common Craft history, lessons from the Art of Explanation and the best explainers out there. (17:33)

If you're reading in email watch the video here. 

NOTE: If you're interested in learning in-depth about the skill of explanation and how to make Common Craft Style videos, check out our online courses at the Explainer Academy.