InternetRetailer.com - Retail sites lead, automaker sites lag in site design, says Forrester
LL Bean and Lands End retailers were the only ones out of 20 that received a "passing" grade.
Forrester’s analysis is that the low scores result mainly from flawed design features that inadvertently hide value or content, make navigation difficult for users. Fail to show users they way out of dead-ends, and other complications. In view of the results, Forrester says its time for site managers and designers to master the basics of web design. “These immature design tactics aren’t surprising in a medium that just turned 10,�? says the research firm. “But naiveté won’t work as an excuse much longer.�?
Via: Marketing Wonk