Storytelling for Leaders | MarketingProfs.com
While I think that stories are best shared face-to-face, I think an easy-to-update part of a company Intranet could be a place to accumulate and manage meaningful stories.
Couldn't weblogs be used for this? They wouldn't need to even be "weblogs" by name, but just a intranet tool for easily sharing stories to the company.
Given our common longing for increased connection, coworkers, managers, and even organizations have become “extended family.�? Leaders who regularly use stories create a culture in which people feel connected with other members of the “family,�? and that gives their employees’ work purpose.
When executives and managers share tales about their own career challenges and failures, or relate how the company survived a crisis, overwhelmed employees take hope that they will also be able to tough it out. When leaders tell their teams how others have succeeded in solving difficult problems, employees gain confidence and motivation to carry on.
Via: eLearningPost