These are just notes....
Marc starts with a little opera for the crowd.
Cluetrain Manifesto- read it it will help you
Honesty and Transparency
Trends:
Blogosphere
Guerilla Marketing
Get rid of internal team
Distributed knowledge:
Open Source
Strategic Consulting
Blogging
Outsourcing
With enough people out there putting out unique messages, real change can happen. With blogs, you can go off and do your own thing. Companies need an agent of change for the corporate message.
Digital Lifestyle Aggregation- the future portals
Humans have jobs. For some reason the people who work in enterprise and business see it as two different things. People have a way of snaeking technology into new situations. LAN in the home is an example.
Chris Pirillo
Goes into his history .. Iowa... Bay Area... Tech TV.... LA...
Figured out that email isn't working.
Chris is the #1 Chris on Google (the announcement garnered applause).
Muvee is about 50bucks takes all the video and trims it down to a time you want it to be. It took 5 minutes. It splices it in a way and with music and styles.
Google Adsense enables monitenization.
Gnomdex will be in Seattle. He will be doing a seminar on making $500 a week on free content.
Amazon affiliate program doesn't work. It's too hard to make money.
He "can make everyone's house payment" from the Lockergnome site via ads, when asked how much he makes.
Ads don't work on sites that have static content- like most company sites.
Marketers and salespeople suck. He gets tired of not being communicated to like he is a human. He will never hire another salesperson again.
Copernic desktop search is the best out there (it may be windows only). Sounds like LookOut to me. Chris linked to it and the CEO emailed him within hours and hooked him up with the developers. Chris sent and email to FireFox people and hooked Copernic to FireFox all in very little time.
It's getting a little rowdy. Canter, Pirillo and Scoble are having a discussion about the effect of blogs on business and the market. The basic point is that the world is changing quickly and it represents a risk for businesses and the ones that will survive will be the ones who prepare now.
Interesting talk. You can tell that Chris is successfu and is proud of his success. Being a fellow Seattleite, I'm going to try to hook up with him sometime.
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