I became a less and less dedicated blogger throughout the event. I think it is because I couldn't listen carefully enough while blogging. I loved the process of going to google and digging up links to put in posts, but it kept me from listening.
I think it's better for me to listen. This is freakin blog conference, I'm not the only one taking notes.
I had some remnant notes that I'm posting below. Sorry that it's not more complete or organized...
Chris Pirillo, Len Pryor and Jake Ludington: Media Blogging: Podcasting and Beyond
Podcasting was a term coined by Dannie Gregoire
Adam Curry and Dave Winer really brought it to the world in August of 2005.
One of the unique things about it is that it is a vendor free movement.
There are currently 1000+ podcasts online now
Some things that enabled in to happen right now include:
Capable low cost recording options
RSS/Blog
iPod big bang
Beginning of a bigger democratization of the media.
ChrisPirilloShow.com has podcast interviews and many from the Summit
Basically, you need a PC with a mic and headphones to get started
Don’t scrimp on the mic, get a preamp too
Audacity is a free audio recorder.
Mt enclosures allows them to link to the files.
Robert Scoble, Buzz Bruggeman, Anil Dash: Partnering and Defense Strategies
Dealing with bloggers:
There are a number of types of business blogger.
Much of the talk was centered around Scoble’s Corporate Weblog Manifesto.
Scoble: Build a relationship network before you start blogging.
Buzz: Don’t come to us the first time with your hand out. I treat a blogger’s words like it is on the cover of the NYT
Scoble: If you have no credibility in the good times, you won’t have credibility in the bad times. This helped Tylenol recover.
Anil: All a company has to say is that “we’re aware of it�? instead of silence or “don’t listen to those lies�?, and this can help a lot. If you think the blogosphere can be nit picking about your products, try being Six Apart. When we went to the paid model, we made some mistakes. We didn’t tell them about our motivation (and others). It was a shit-storm. Mena’s Corner was used to make the announcement. A lot of people felt betrayed by us. We did a quick iteration and listened to the market and 3 weeks later we launched a new version of the pricing structure. We accepted the negative feedback and let people share it on our web site. Some people are never going to get over it.
Scoble: Mena had a special relationship with the community- she showed up at gatherings, dinners, etc.
Q: Sometimes listening can hurt the company. How do you know when not to listen?
Scoble: You have to have a philosophy that drives those decisions.
Anil: People want you to succeed and they want to help.
…
Buzz: We wanted to be in the subscription software business so our clients have the latest software. When we tried to do it and there was a firestorm of criticism. So we retracted it.
Anil: There is no single “blogosphere�?- there are hundreds or thousands of them. Each subject matter has its own community and their own influences. Take the time to know the people in your niche. When things are bad, there are people who create new sites (yourcompanysucks.com). If you know your community, you can have people that will find out if that person is credible.
Buzz: Every company I see is some sort of life support system. The business world is so flat, you’ve got to do something to keep the oxygen flowing. How many things can we sell? Product, support, people, ideas.
Buzz: Use Feedster, Technorati and Pubsub to find out what people are saying.
Anil: Do that in moderation- it will take up too much time.