The Four-Letter Word That Can Get People Excited About Your Products
Interesting to see Microsoft taking a promotional stance on weblogs in this way. This is basically a Robert Scoble interview- nothing too new, if you read Scoble.
I feel strongly that this is on-target:
Why is blogging becoming so popular?
Scoble: What's really going on is a shift in how people relate to corporate communications. Twenty years ago, the only way you could get product information was from the PR departments. Even articles in newspapers were based on press releases. Today people are getting their information from individuals within the companies. People don't trust companies, even companies they like. I mean, who would you rather get product information from, an individual from within the company, an engineer perhaps, or the company's PR department? Ernst and Young has done a study that showed that 70 percent of car sales are generated by word of mouth. Blogs bring the power of word of mouth to the Web.
Via: Anil's Daily Links